Reality Signs Avatar!

August 12, 2008

Virtual Reality Becomes Reality for Second Life Musician

Foresthill, CA – For the first time in history, a virtual avatar has received a real worldwide recording contract. Second Life (SL) blues musician Von Johin has been signed to an artist contract with California based Reality Entertainment, Warren Croyle, CEO of Reality Entertainment, announced today. “Never before has a virtual character been signed to a worldwide recording contract. Von Johin is legendary in the virtual community Second Life for his heart pounding live shows,” says Croyle. Second Life resident Pud Puchkina, who in real life is director of operations for the east coast division of Reality Entertainment and Second Life resident Kateyes Wingtips, the virtual representative for Reality Entertainment have been scouting the growing number of live performers in SL for several months and handling the daunting task of choosing the Avatar that fits the ethos of Reality Entertainment – a multimedia, virtual music label, book publisher and film company. Puchkina stated, “It was a hard decision, but Von Johin is the real deal, he is original and plays from his heart. Just the man and his guitar, with just these two instruments and a virtual appeal like no other, he brings crowds to their feet daily.” Reality Entertainment plans to release Von Johin’s debut album exclusively on iTunes and then to all digital download outlets worldwide.

About Reality Entertainment: www.reality-entertainment.com
Reality Entertainment (RE) is a diverse multimedia company that specializes in music, books and film. Known for #1 musical acts such as Marcy Playground and KC and the Sunshine Band, RE also is known for #1 best selling books on Amazon.com as well as nationally successful films such as The Extraordinary Voyages of Jules Verne.

About Von Johin: Blues musician, guitarist and vocalist, Von Johin hails from Nashville, TN and grew up playing juke joints across the Midwest. An ardent follower of the blues greats, Von Johin delivers his powerful shows every week in the clubs and dance halls of Second Life. Once you hear Von Johin you never forget him because he is a unique performer who resonates deeply with his audience providing compelling and hypnotizing performances.

About Second Life: http://secondlife.com
Second Life is a 3-D virtual world created by its Residents. Each Resident participates in a virtual environment via their “Avatar” or second life persona. Since opening to the public in 2003, it has experienced explosive growth and today is inhabited by millions of Residents from around the globe. Recently, live performances have become a viral phenomenon in Second Life with real life musicians performing to audiences within the SL global community.